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The 95-5 Rule: Are We Using LinkedIn Backwards?

Spend enough time on LinkedIn and you will eventually receive some version of the same message. “Just curious…” “We’re seeing companies like yours…” “Thought this might be relevant…” And, of course, the follow-up a few days later. “Just circling back…” AI didn’t create generic outreach, but it certainly made it easier to produce more of

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The Cost of Chasing Every Opportunity

As businesses grow, the questions they have to answer begin to change. Early on, the challenge is usually finding opportunities. Later, the challenge becomes deciding which ones to pursue. New ideas start appearing more frequently. Customers ask for additional services. New markets look promising and sometimes partnerships become available. None of these opportunities are bad

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