Every technological revolution seems to arrive with a promise. Life will become easier, work will become less demanding, goods will become cheaper and prosperity will eventually reach everyone. I guess we have been hearing some version of this story for centuries. Only the technology changes. Now it is artificial intelligence, and the promises are becoming
How many years are long enough to trust someone? Fifteen, twenty, thirty? Is that long enough to know them? I guess the main problem with loyalty is that we usually measure it by time. Loyalty is important in business, but I think we sometimes look at it too sentimentally. In business, no contract or system
When businesses talk about AI, productivity is usually one of the first things they mention. Work that took hours can be done in minutes. Smaller teams can produce what once required larger ones. People can research, write, code, analyze and create faster than before. From a business point of view, this makes perfect sense. If
There was a time when speaking to a salesperson was part of how you learned about a product. You wanted to know what it could do, how it worked and how it compared with something else, so you spoke to the company selling it. Now, by the time that conversation happens, the buyer may already
Something strange is happening in this creation bubble of AI. The more it helps us create, the more everything is beginning to look the same. Open LinkedIn and you can often recognize the AI-written posts before you have finished the first two sentences. Websites are starting to look similar and use the same language. Emails
We Have Better Tools. Where Are the Better Ideas? Read More »
It has probably never been easier to do outreach. You can find thousands of prospects, get their contact details, research their companies, write personalized emails and put them into a sequence without doing much of it manually. What once took hours can now happen in minutes, and the tools are getting better at it. I
Most businesses want to grow. They want more customers, larger projects and new markets. Sales teams are given targets, marketing is expected to create opportunities, and business development is expected to find new business. But sometimes the people responsible for growth spend almost as much time trying to get what they need from within the
Social media gives us numbers for almost everything. Followers, impressions, views, reactions, comments and shares are all there, making it easy to see whether something appears to be working. But what exactly are those numbers measuring? Goodhart’s Law says, “When a measure becomes a target, it ceases to be a good measure.” Social media is
Do the Numbers Still Mean What We Think They Mean? Read More »
Spend enough time on LinkedIn and you will eventually receive some version of the same message. “Just curious…” “We’re seeing companies like yours…” “Thought this might be relevant…” And, of course, the follow-up a few days later. “Just circling back…” AI didn’t create generic outreach, but it certainly made it easier to produce more of
Organizations deal with problems every day. Some are technical. Others are operational. But some have nothing to do with the work itself and everything to do with how people work together. Those conversations are often the most difficult because they involve people rather than processes. When a concern about someone’s behavior or way of working