August 2026

Do the Numbers Still Mean What We Think They Mean?

Social media gives us numbers for almost everything. Followers, impressions, views, reactions, comments and shares are all there, making it easy to see whether something appears to be working. But what exactly are those numbers measuring? Goodhart’s Law says, “When a measure becomes a target, it ceases to be a good measure.” Social media is

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The 95-5 Rule: Are We Using LinkedIn Backwards?

Spend enough time on LinkedIn and you will eventually receive some version of the same message. “Just curious…” “We’re seeing companies like yours…” “Thought this might be relevant…” And, of course, the follow-up a few days later. “Just circling back…” AI didn’t create generic outreach, but it certainly made it easier to produce more of

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